People seem to be obsessed with getting Instagram followers. Teenagers post an image every other second, while clever business people discover the marketing power of the site. However, not many people are able to make the most out of their account, and end up attracting the wrong kind of attention. Having a business Instagram account or a professional portfolio on Instagram can be profitable for an individual, but getting Instagram likes that can be turned into profit is a challenge for many. It is also important to consider who one wants to be associated with, and be selective accepting connection requests.
Getting likes on Instagram is not hard if you are able to grab people’s attention in just a few seconds. This is how long the average user spends on browsing the pictures posted. Connecting with people who can deliver more followers, however, is an art, and should be well planned out. When choosing to connect with someone as a follower, one should check how many posts the person has, how popular these images are, and whether or not there are indecent or unprofessional comments or pictures posted by the person. Connecting with the wrong Instagram user can ruin one’s reputation online. Furthermore, search engines are now checking social media accounts and links, so having a lot of links to unprofessional Instagram accounts can reduce one’s search engine ranking.
It is also important to optimize one’s account based on the keywords and phrases people are looking for online. This will increase the chances of attracting the right followers. If someone has a dog grooming business, it is suitable to post cute dog pictures on the site, and promote the services through them. However, too much personal interaction when having a business account can be harmful. When people are looking for pet photography or dog grooming services and all they see are images of the person standing in front of every old building they find, or eating dinner, they will sooner or later hit the “unfollow” button. Staying relevant and posting with the audience in mind is the key to attracting the right type of followers on Instagram, furthering the amount of likes your posts receive.